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CASL Policies Keep You in Check

Anti Spam Law Policies in Canada

Canada Anti Spam Legislation policies, or CASL policies for short, are corporate policies that set out what officers and employees of your business can and cannot do with respect to the new Canadian anti spam legislation including commercial electronic messages. In order to protect your company, these policies must be well defined and well understood. The CASL anti spam team at Kahane Law Office in Calgary, Alberta helps protect your company from heavy fines.

What are CASL Policies

CASL policies are a set of written guidelines that set out a companies or organizations rules and regulations regarding the new anti spam legislation. For most Canadian businesses, these policies will focus on commercial electronic messages. A well written CASL policy will address specific business requirements following a CASL audit.

What is included in a CASL Policy

A business’s CASL policy will address all areas identified in a business’s CASL Audit that have the potential to violate the Canadian Anti Spam Legislation. While specifically customized to each individual business or organization, CASL policies should address:

  • Specific formatting for all electronic messages
  • Set out a specific company or organization employee position responsible for CASL compliance
  • State permitted forms of electronic driven marketing initiatives
  • Methodology and procedures for getting, recording and maintaining consent
  • Allowable forms of periodic client contact
  • Identify other prohibited activities that violate CASL

Why CASL Policies are important

Having a CASL policy will be the cornerstone of protecting your company from violating CASL. When the Act if fully enacted, not only will violations be subject to private litigation but the penalties can be as high as $10,000,000 a day. Non-compliance is not a viable option for businesses in Canada. Since, due diligence for CASL Compliance is an absolute defense to CASL infractions, a well drafted policy is key. The Canadian federal government has set up a SPAM reporting center, so the being reported for sending a commercial electronic message is likely.

What is the Next Step in CASL Compliance

Once a business has conducted a CASL Audit (learn more here) and drafted a CASL policy, it is important to educate your employees to ensure that they remain CASL Compliant. Initial and ongoing CASL education and training is the last part of CASL due diligence.

Finding CASL Policy drafting lawyers in Calgary

CASL is a Canadian federal law. This means that our lawyers can assist businesses across Canada. The Lawyers at Kahane Law Office can help with your CASL policy legal needs. CONNECT NOW. We can be reached toll-free at 1-877-225-8817 (or 403-225-8810 locally in Calgary, Alberta), or email us directly here.